While billions of people around the globe do speak English, their are even more people that communicate in languages other than English.
A larger audience leads to more traffic, and more traffic adds to success.
Benefits of Investing in Multilingual Digital Marketing
Expand Your Reach & Target New Audiences:
When you use a multilingual marketing approach, not only will you reach a larger demographic in your local area, but you’ll reach a large demographic worldwide.
Boost Consumer Trust:
People tend to feel more comfortable communicating in their native language, and you can build a relationship with potential customers. Plus people want to work with a business that they can trust, even if it's online.
Higher Conversion Rates Increase Your Revenue:
A larger audience leads to more traffic, and more traffic leads to more sales; especially when your content appeals to the people you want to reach. It’s estimated that businesses that use a multilingual marketing approach see a 20% increase in their conversion rate.
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